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Press Release
Birla Academy of Art and Culture presents
“Le Petit Echo de la Mode” by Hormazd Narielwalla at the
India Art Fair, New Delhi, 2014.
The Birla Academy of Art and Culture is proud to present a fascinating body of works by the UK based, young and upcoming artist Hormazd Narielwalla at the prestigious India Art Fair, New Delhi, from 30th January to 2nd February 2014. Founded in 2008, the India Art Fair is the country’s premier international art fair and a pioneering platform for modern and contemporary art in the Asia region.
The use of bespoke tailoring patterns to create complex collages has been central to Hormazd Narielwalla’s art practice. His latest works further explore the blurring lines between fashion and art, and the tensions that lie between figuration and abstraction. On display will be works showcasing the evolution of the artist’s style, with a focus on his most recent series Le Petit Echo de la Mode, which draws inspiration from the similarly named fashion and lifestyle magazine published in Paris between 1897 and 1983. Plucked from the pages of this once popular home magazine, Narielwalla transforms the nifty ‘do-it-yourself’ tailoring pattern guides, that consist of a mesh of lines dots and numbers, into a cubist’s delight of abstracted shapes, that render the female form two-dimensional. In keeping with his practice of infusing his works with a sense of rejuvenation through the re-use of discarded materials, Narielwalla re-works these tailoring templates into delicately faceted planes of colour, thereby breathing new life into these once abandoned patterns.
The solo exhibition of Narielwalla’s work marks the entrance of the Birla Academy of Art and Culture at the India Art Fair, while simultaneously extending its commitment to showcasing high quality contemporary art both domestically and internationally. The uniqueness of Narielwalla’s preference of medium and his playful yet critical approach to the subject matter makes him a natural choice for the India Art Fair 2014.
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I am really excited to announce that my work will be available at the iconic SHOWstudio. Their curators also wrote a lovely blog post comparing Savile Row tailors with surgeons. An interesting juxtaposition I think and reminds me of artist Rihan Solomon’s who’s work featured along-side mine at the exhibition Block Party. I am really pleased with this collaboration with SHOWstudio. Thank you ever so much Mr. Nick Knight.
I am also pleased to share an 8-page spread of my Le Petit Echo de la Mode work in online magazine We are subMISSION – please follow HERE to view the magazine.
